Big data is fundamentally changing the way companies do business. From consumer behavior to predictive analytics, companies of all sizes across industries like finance, healthcare, retail, and others are now capturing, storing, and analyzing more data than ever before. Companies hope to use this data to better understand their daily operations, learn more about customer behavior, and ultimately design better products and services. While tools and technologies have emerged to accelerate the data collection process, turning data into knowledge is still a cumbersome process. More companies now rely on full-fledged teams to address this issue, driving higher demand for data scientists, analysts, and engineers.